Best Advertisement Ever

WALHT - Develop understanding about ethos,pathos and logos

Persuasive strategy	Yes / No	How the author used it?
Claim – States the main   point or stance	Yes	The reason of this ad was to support and maintain individuals who require aid and money. The advertisement inaugurates with an anonymous male providing a life-less plant with portion of leakage water.
Big Names –  Mentions experts and important people to support the argument	No
Ethos – Tries to build trust and credibility	Yes	The act of giving and generosity repeated and the amount of change that has happened. It changed the old woman, the lady with trolley, the dog, the woman and her daughter, the lady on the bus, the dying plant and a change in himself. It shows the amount of care he has even though he has no idea who they are. He visits them every day trying to provide them with what they need.
Pathos – Appeals to the audience’s emotions	Yes	A woman has disbelief when the man first shares his bundle of bananas and responded with love from his act of kindness. The dog received generosity and showed him loyalty The child received money gave him a bow of thanks. The woman with her trolley received aid and treated him like a family.
Logos – Uses logic, numbers, or  facts to support the argument	No
Kairos – Builds a sense of urgency  for the cause	Yes	When the last 10 seconds shows all of the change made by the man, it shows life, happiness and allegiance. The ad is trying to encourage their viewers to help people out, even though it doesn’t give you fame or popularity, but a feel of emotions.
Research – Uses studies and   information to make the   argument seem more convincing;  this can be in the form of words, graphs, tables, or illustrations.	No