Cadbury Reading Analysis

LI - Develop understanding about ethos,pathos and logos

Persuasive strategy	Yes / No	How the author used it?
Claim – States the main   point or stance	Yes	The writer cleverly uses the phrase “Don’t get caught!” and repeats it throughout the ad to grab and maintain the audience’s attention.
Big Names –  Mentions experts and important people to support the argument	Yes	Cadbury is a famous type of chocolate that was originally made in England in 1841 made by John Cadbury.
Ethos – Tries to build trust and credibility	Yes	The advertisement uses a phrase- “This little angel has a secret love.” refers a primary school female student as an innocent little angel.
Pathos – Appeals to the audience’s emotions
Logos – Uses logic, numbers, or  facts to support the argument		The expression, “This ultimate double chocolate and simply irresistible flowing yolk will give it all away!”  describes the smooth double chocolate, caramel yolk filling, and creamy goodness included in their product.
Kairos – Builds a sense of urgency  for the cause		They imply that they’re irresistible and tell their audience to buy them before they run out of stock.
Research – Uses studies and   information to make the   argument seem more convincing;  this can be in the form of words, graphs, tables, or illustrations.

Cadbury Caramel Eggs

Cadbury Caramel Eggs

LI - write an advertising critique using ethos, pathos and logos.

The writer cleverly uses the phrase, “Don’t get caught!” and repeats it throughout the ad to grab and maintain the audience’s attention.

Cadbury is a famous type of chocolate that was originally made in England in 1841 made by John Cadbury.

The advertisement uses a phrase- “This little angel has a secret love.” refers a primary school female student as an innocent little angel.

The expression, “This ultimate double chocolate and simply irresistible flowing yolk will give it all away!” describes the smooth double chocolate, caramel yolk filling and creamy goodness included in their product.

They imply that they’re irresistible and tell their audience to buy them before shops start to run out of stock.

Chocolate may be addicting, but think of what you would do next!

Source - http://www.kiwikidsnews.co.nz/blog/addiction-to-chocolate-lands-man-in-jail/

I have recently read a really interesting article from the Kiwikidsnews site by D Mulhern   

The headline caught my eye as I skimmed and scanned across the page.

Headline: Addiction To Chocolate Lands Man In Jail

Chocolate Junkie, Luis Augusto Mora, was caught red handed thieving two boxes of chocolates from a supermarket in Colombia.

Reason 1: I was surprised that Luis Augusto Mara, who had an addiction to chocolates could face big consequences.

Reason 2: I never knew something sweet and simple could land you in jail if you had so much of it, but in his case, it’s more on the stealing due to his addiction.

Concluding statement: Woah! A man must’ve eaten a whole truck load of chocolates to be having that much of an addiction! I also agree with the Colombian President, that putting him in prison for 5 months just for stealing chocolate isn’t so much of a problem. The police should just worry about the bigger crimes committed by other civilians.

White hat :

Who was involved? - Luis Augusto Mara

Where did this event happen? - Colombia

When did this happen? - June 18 2014

What happened? - A man was arrested for theft

Why did this happen? - Because he was stealing 2 boxes of chocolate to feed his addiction.

What type of chocolate do you love to eat?

WALT - understand and extract information from the book "Chocolate"

I know this when I complete a book review using the information from the story in my own words.

Introduce the book

This book is about ‘chocolate’

Written by: Wendy Blaxland

Tell about the book, but don’t give away the ending!

This book is about the history of chocolate and how they used cocoa beans as money.

Tell about your favourite part about the book or make a connection

I liked the part where people put poison in the chocolate drinks.

Give a recommendation (e.g., If you like… you will love this book or  I recommend this book to anyone who likes....).

I think people who likes history and chocolate would love to read this book.

The most disgusting chocolate bar that I have ever tasted!

WALT - follow a proper structure of a recount.

I know this when I make a recount of the spider in my chocolate bar.

After school, I felt hungry and hot so I decided to buy a chocolate bar from the dairy. I found the cheapest one that I could find. It was only 60 cents.

Then I took a bite. When I looked at my chocolate bar, It was full of spiders but I didn’t notice the eggs. I only saw the spiders so I flicked the spiders off the bar. Without thinking, I took a bigger bite and tasted something different in the bar. I spat out the chewed up chocolate onto my hand. I moved some bits of the chocolate and found nothing. Then all of a sudden a daddy long legs comes out of it!

As soon as it jumped out of my hands, I took a peek of the hole where the daddy long legs came out from and found a dozen of spider eggs! YUCK! I thought to myself. I quickly grabbed my water bottle as fast as a cheetah and took huge gulps of water.

Now, before I would eat something, I would always check what’s inside just in case it was full of spiders.