Cadbury Reading Analysis

LI - Develop understanding about ethos,pathos and logos

Persuasive strategy	Yes / No	How the author used it?
Claim – States the main   point or stance	Yes	The writer cleverly uses the phrase “Don’t get caught!” and repeats it throughout the ad to grab and maintain the audience’s attention.
Big Names –  Mentions experts and important people to support the argument	Yes	Cadbury is a famous type of chocolate that was originally made in England in 1841 made by John Cadbury.
Ethos – Tries to build trust and credibility	Yes	The advertisement uses a phrase- “This little angel has a secret love.” refers a primary school female student as an innocent little angel.
Pathos – Appeals to the audience’s emotions
Logos – Uses logic, numbers, or  facts to support the argument		The expression, “This ultimate double chocolate and simply irresistible flowing yolk will give it all away!”  describes the smooth double chocolate, caramel yolk filling, and creamy goodness included in their product.
Kairos – Builds a sense of urgency  for the cause		They imply that they’re irresistible and tell their audience to buy them before they run out of stock.
Research – Uses studies and   information to make the   argument seem more convincing;  this can be in the form of words, graphs, tables, or illustrations.

Cadbury Caramel Eggs

Cadbury Caramel Eggs

LI - write an advertising critique using ethos, pathos and logos.

The writer cleverly uses the phrase, “Don’t get caught!” and repeats it throughout the ad to grab and maintain the audience’s attention.

Cadbury is a famous type of chocolate that was originally made in England in 1841 made by John Cadbury.

The advertisement uses a phrase- “This little angel has a secret love.” refers a primary school female student as an innocent little angel.

The expression, “This ultimate double chocolate and simply irresistible flowing yolk will give it all away!” describes the smooth double chocolate, caramel yolk filling and creamy goodness included in their product.

They imply that they’re irresistible and tell their audience to buy them before shops start to run out of stock.

Shark Finning

Sharks worldwide are dying out because of shark finning. Shark fins are harvested from various species of sharks by fishermen in Europe.

10  to 100 million sharks die every year just for their fins to be harvested. When brought aboard, only some survive while having their fins cut. When they are dumped back into the sea, they slowly drop into the bottom of the sea, where they bleed out, die of starvation or killed by predators / scavengers. 3 sharks every second are in the operation of having their fins cut off by fishermen.

When the fins are sold to restaurants, they are boiled then made into soup. The dish is very common in the East Asian Cuisine. The fin is like a decoration for the soup. People who have eaten the fin described it as tasteless.The taste of the soup is mainly from other ingredients. Shark fin soup is sold for $350 a bowl! In the olden days, shark fin soup was only eaten by rich and wealthy people because of the cost.

Even though shark finning is reducing the shark population, the fins are also used its medicinal value. It prevents  heart disease, increases energy for kidneys, lungs, bone etc. Shark fins, believe it or not, actually contain a little more iron, riboflavin (vitamin B),  and zinc, but also a bit of phosphorus (phosphorus is poisonous).

Sharks should live freely through the ocean. They have done nothing wrong to have their fins cut off. If fishermen do still cut off shark fins, they should at least cut off only one fin at a time with a limit of 3 fins a week. The fins cut off should only be used for medical purposes.