Cadbury Reading Analysis

LI - Develop understanding about ethos,pathos and logos

Persuasive strategy	Yes / No	How the author used it?
Claim – States the main   point or stance	Yes	The writer cleverly uses the phrase “Don’t get caught!” and repeats it throughout the ad to grab and maintain the audience’s attention.
Big Names –  Mentions experts and important people to support the argument	Yes	Cadbury is a famous type of chocolate that was originally made in England in 1841 made by John Cadbury.
Ethos – Tries to build trust and credibility	Yes	The advertisement uses a phrase- “This little angel has a secret love.” refers a primary school female student as an innocent little angel.
Pathos – Appeals to the audience’s emotions
Logos – Uses logic, numbers, or  facts to support the argument		The expression, “This ultimate double chocolate and simply irresistible flowing yolk will give it all away!”  describes the smooth double chocolate, caramel yolk filling, and creamy goodness included in their product.
Kairos – Builds a sense of urgency  for the cause		They imply that they’re irresistible and tell their audience to buy them before they run out of stock.
Research – Uses studies and   information to make the   argument seem more convincing;  this can be in the form of words, graphs, tables, or illustrations.